S. It was free in 1985 under the label Epic. Whilst not as at first successful as her debut album Diamond Life, Assure became Sade's first album to top the charts in the UK and the US, undoubtedly helped by an appearance at Exist Aid and a character part in the film Absolute Beginners. The name Promise comes from a correspondence from Sade Adu's father where he refers to the "promise of hope" to recover from cancer.